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TOURISM PROJECT

Digital Marketing

With the digital era advancing so rapidly, The Africanpearl Communications plans to bring about transformation in rural businesses through incorporating digital advertising with the use of SEO, SEM and social media marketing of the businesses that we will be servicing.

Local directory listing, website content and social media engagement have all become an important part of marketing a business. More and more consumers doing things in just a touch of a button. Which is why more businesses need to take advantage of the digital markets.

Each of our clients will be assisted with creating and managing their websites and social media pages; running digital campaigns; and monitoring and evaluating the success of advertising and campaigns.

Artist Management

Local talent is an important aspect of a community and its local entertainment, which is why we will scout the talent, preserve and promote it. Young upcoming artists will be signed up to be managed by The Africanpearl Communications – the main focus will be KZN townships and rural areas. These artists will perform mainly at events related to promoting tourism.

We will sign them up with SAMRO, register the artists with SARS and prepare them for interviews. Artists that are studying, who are younger than 18 will be encouraged to complete their studies during their contract with us. All gigs will be organised and planned around the school calendar. The artists will be required to pay a joining fee.

Our first artist is Luyanda Ntuthuko Ngcoya, known as Yxmz who wassigned up in June 2017. He has recently been featured and play listed on a local radio station, Vibe FM. We have also joined 2 more artists in August 2017 who have also been featured on Vibe FM. We will update all his progress in our social media pages.